Legacy automaker General Motors Co (NYSE:GM) wants a level playing field against Chinese EV makers, as per company President Mark Reuss.
Taking On China: China’s lower-priced products might force the local players out of the market, Reuss told InsideEVs at the Chevrolet Equinox EV launch event near Detroit earlier this week.
“There are strategies where folks will get into a price war and not make money, but try to price things out of markets,” Reuss reportedly said. “It’s not even [China’s] supply chain, it’s their pricing strategy. We just want a level playing field to be able to price and make a profit and deliver value to our customers.”