In a significant move blending traditional web domains with blockchain technology, domain registration and web hosting firm GoDaddy (NYSE: GDDY) announced on Monday a partnership with Ethereum Name Service (ENS).
The partnership aims to integrate domain names with blockchain-based naming systems, offering a seamless experience for users at no additional cost.
What Happened: Paul Nicks, president of Domains at GoDaddy, emphasized the company's commitment to innovation in the domain industry.
"Partnering with ENS presents our customers with a unique opportunity to experience the fusion of domain names and blockchain technologies," Nicks stated, highlighting the benefits for users in both domains and blockchain sectors.
Nick ...