Despite their size and scale, Amazon.com Inc (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) haven’t been among the big winners in the gaming industry.
But given their huge investments in artificial intelligence (AI), could this be about to change?
“It’s a gamers world — more than four in 10 people globally are gamers,” said Brian Pitz, internet and interactive entertainment analyst at BMO Capital Markets.
Audience growth, the analyst said, has continued uninterrupted since the early 2000s and is forecast to reach 3.8 billion gamers by 2026. Today, there are more than 3.3 billion gamers worldwide, up from around 200 million in the pre-smartphone era of 2006.
And the video game market — bigger than the movie, music and pro-sports industries combined — is expected to have generated $190 billion of spending in 2023.
Mobile Gamers Take To Smartphones
Mobile is the biggest segment of the gaming market, with global revenue of $92 billion in 2022. With so many successful platforms ...