Apple Inc.’s (NASDAQ:AAPL) iPhone 15 release has garnered attention, but not for the reasons the tech giant had reportedly hoped, as it fell short of delivering its proprietary silicon chip as initially planned, shedding light on the internal challenges that derailed Cupertino’s efforts.
What Happened: Apple’s unconfirmed grand plan to develop and integrate its proprietary silicon chip into the iPhone 15 hit unexpected roadblocks.
The initial directive that reportedly came from CEO Tim Cook to design a modem chip and aimed at reducing reliance on Qualcomm Inc. (NASDAQ:QCOM) led to massive engineer hiring.
However, the chip’s development suffered from critical issues, much of it was internal, reported The Wall Street Journal, citing former company engineers and executives familiar with the development.