BONITA SPRINGS, Fla., May 15, 2024 (GLOBE NEWSWIRE) -- Innovative Food Holdings, Inc. (OTCQB:IVFH) ("IVFH" or the "Company"), a national seller of gourmet specialty foods to professional chefs, today announced a new contractual partnership with a top five U.S. broadline distributor partner and the completion of the associated technology integration. In addition, today the Company announced the launch of the Cheney Brothers business, after a successful technology integration.
First, the new partner contract is with a top-five U.S. broadline distributor. This new contract governs the terms of a deep partnership, and will introduce the Company's broad catalog to the distributor's primary website and sales channel. This presents a significant opportunity for the Company, given the large size of the partner. With the technology integration already complete, today's news marks the launch of the business, with orders and products already actively flowing.
Second, the Company is announcing the launch of the Cheney Brothers business. After meeting an aggressive integration timeline, IVFH can now sell its thousands of specialty foodservice items directly to Cheney Brothers customers through the Cheney Brothers Stock Room drop ship website.
Both partnerships largely ...