In the wake of Grand Theft Auto Trilogy’s success on its platform, Netflix Inc. (NASDAQ:NFLX) seems to be considering an expansion into popular gaming titles.
What Happened: During the fourth quarter earnings call, the streaming giant's co-CEO Greg Peters revealed that mainstream gaming titles like Grand Theft Auto Trilogy significantly expanded Netflix’s gaming portfolio last year.
According to Peters, the performance of Grand Theft Auto Trilogy has not just met but surpassed their high expectations. It even recorded the highest download and engagement numbers, outperforming mobile game downloads for several weeks.
The co-CEO went on to say that Netflix has seen a threefold increase in game engagement over the past year, a trend he attributes to a massive $140 billion consumer spend opportunity.
"We were in the top mobile game downloads for several weeks, which shows it was not only big for us, but big numbers for mobile gaming in ...