Jeff Bezos-backed Perplexity AI is gearing up to introduce "native" ads in its service, joining the ranks of Alphabet Inc.'s Google which initially believed search should be free of advertisements.
What Happened: Perplexity, a self-proclaimed competitor to Google, is preparing to roll out native ads, reported Adweek.
The company, which recently secured a $73.6 million Series B funding round led by Amazon.com Inc. founder Bezos, plans to incorporate ads into the related questions it suggests to users.
Perplexity’s AI-driven search engine, which responds based on web sources, videos, images, and data from partners like Yelp, will begin introducing native ads in the upcoming quarters.
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The company’s chief business officer, Dmitry Shevelenko, stated ...