As Apple, Inc. (NASDAQ:AAPL) investors look ahead to the annual World Wide Developers Conference scheduled to be held between June 10-14, Bloomberg columnist Mark Gurman shed further light on the AI offerings the tech giant will likely unveil at the event.
Apple’s AI Challenge: Apple, given its pushback as a late-entrant in the AI race, will likely unveil a different approach to the technology, Gurman said in his latest installment of his weekly “Power On” newsletter on Sunday The company will proably focus on tools that ordinary consumers can use in their daily lives, he said.
“The idea is to appeal to a user's practical side — and leave some of the more whiz-bang features to other companies,” Gurman said.
The Apple specialist noted that unveiling AI after major announcements from Microsoft, Alphabet and OpenAI will make it difficult for Apple to convince consumers and investors that it has been making exciting advancements in AI.
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