LinkedIn has begun testing a new revenue-boosting strategy for small and medium-sized businesses by introducing a Premium Company Page subscription.
For a fee that could go as high as $99 per month, this subscription offers AI-generated content, tools to increase follower counts, and other features designed to enhance a company’s visibility on the platform.
This initiative highlights LinkedIn’s effort, under Microsoft Corp’s (NASDAQ:MSFT) ownership, to diversify its revenue streams and improve its overall utility, TechCrunch reports.
In 2023, premium subscription revenue increased 25%, reaching $1.7 billion of the platform’s $15 billion annual revenue.
The ...