Lululemon Athletica Inc (NASDAQ: LULU), the popular apparel brand, saw its CEO, Calvin McDonald, deliver insights into the company's trajectory at the Goldman Sachs Group Inc (NYSE: GS) 30th Annual Global Retailing Conference on Tuesday.
Here’s what you need to know about the brand, and McDonald's views on the company's trajectory.
A Growth Story In Progress: While Lululemon saw a 30% spike in sales last year, double its initial projections, McDonald believes the best is yet to come. The company is one-and-a-half years into its five-year strategic plan, called “Power of Three x2.”
The strategy hinges on three primary pillars: product, guest experience, and market expansion.
Despite its surging popularity, Lululemon still deals with challenges in brand recognition. As McDonald said, “outside of U.K. and Australia where we’re low-teens. In the U.S., we’re less than 50 percent."
But there's a silver lining — according to him, "once we get ...