TELUS will leverage Magnite's SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market
TORONTO, July 9, 2024 /PRNewswire/ - Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced TELUS (TSX:T) (NYSE:TU), a world-leading communications technology company, has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize Magnite's ad server for its Free Ad-Supported TV (FAST) and online video advertising inventory.
The partnership comes at a time when the TV industry is undergoing a seismic shift, with consumers increasingly watching TV content through ad-supported streaming. According to research conducted by Magnite, 74% of Canadian consumers are watching streaming TV compared to only 51% who are watching paid traditional TV1. Since rolling out FAST channels to TELUS TV+ customers in April, TELUS has enabled additional TV offerings at no cost to customers. The FAST channels, including TIME, Tastemade, The Washington Post, and more, also provide a unique opportunity for advertisers and agencies to elevate their digital strategies and connect with TV audiences.
Magnite's SpringServe ad serving platform is built for connected TV (CTV) and video advertising, providing TELUS with better insight, transparency, and control to deliver more optimal video ad experiences. Magnite's Streaming SSP enables TELUS ...