Mazda Motor Corp.’s (OTC:MZDAY) global CEO, Masahiro Moro, expects that electric vehicles (EVs) will make up between a quarter and 40% of the automaker’s global sales by the end of the decade.
What Happened: In a recent interview with Automotive News, Moro, who took over as global CEO of Mazda Motor Corp. this past June, discussed the company’s future direction. He attributes the brand’s current positive trajectory, with record-breaking U.S. sales, to his previous position as the head of Mazda’s North American operations where he promoted larger, platform-specific vehicles that are now driving growth.
On the trajectory of EV sales in the future, Moro said, “Everyone is scaling back investment or pushing back timelines.”
The next hurdle for Moro is to oversee the launch of Mazda’s first dedicated electric vehicle platform and the transition towards 2030. This shift is expected to result in electric cars accounting for up to 40% of Mazda’s global sales.
Moro also elaborated on Mazda’s strategy to collaborate closely with its partner, Toyota, on software and electrical infrastructures. The aim is to create a smarter, more socially connected battery EV, with software playing a key role. Almost 90% of the software will be similar to Toyota’s, including the operating system and ...