Tech giants like Microsoft Corp (NASDAQ: MSFT), Alphabet Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google, and Adobe Inc (NASDAQ: ADBE) are navigating the challenges of monetizing generative artificial intelligence (AI) tools.
These AI technologies, capable of generating business memos and computer code, are costly due to their need for powerful servers and energy-intensive chips. Microsoft reportedly incurred losses on one of its initial generative AI products, the Wall Street Journal reports. Companies are introducing AI-backed software upgrades with increased price tags to counteract these ...