Microsoft Corp.'s (NASDAQ:MSFT) immediate response internally to Sony's PlayStation price hike was not one of announcing a similar Xbox price hike – in fact, Microsoft executives considered it an opportunity to win fans instead of losing by being a follower.
What Happened: The ongoing FTC vs Microsoft case has unearthed new internal communication at Microsoft, revealing that while the Windows maker was expecting a PlayStation price hike, its plans to counter were simply not to announce a similar Xbox price hike.
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Ami Silverman, the ...