Several top websites have started blocking Alphabet Inc.’s Google (NASDAQ:GOOGL) (NASDAQ:GOOG) from using their content to train AI models. This move is seen as a response to the potential threat AI models pose to the traditional web traffic distribution system.
What Happened: The new tool, Google-Extended, allows website owners to prevent Google from using their content for AI model training. This tool has been adopted by approximately 10% of the top 1,000 websites, as per data from Originality.ai, reported Business Insider on Thursday.
Notably, The New York Times, which is currently embroiled in an AI copyright dispute with ChatGPT-parent OpenAI, has also implemented the Google-Extended blocker. The publication has also restricted OpenAI’s access to its content.
Other major websites that have activated the Google-Extended tool include CNN, BBC, Yelp, and Business Insider.
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