Morgan Stanley (NYSE:MS) is set to launch an AI-powered assistant to enhance the workflow of its financial advisors.
What Happened: The AI assistant, named Debrief, will automate the note-taking process during client meetings, creating draft emails and summaries of the discussions, CNBC reported on Thursday. The program, built using Microsoft Corp.-backed OpenAI’s GPT-4, will be rolled out to the firm’s approximately 15,000 advisors by early July.
"What we're finding is that the quality and depth of the notes are just significantly better," Jeff McMillan, Morgan Stanley’s head of firmwide artificial intelligence said. "The truth is, this does a better job of taking notes than the average human."
The AI assistant will also free up valuable time for advisors, potentially leading to increased client engagement and business growth.
Debrief will initially be used in client meetings, ...