Hyundai Motor‘s (OTC:HYMTF) sister company Kia has reportedly initiated a cash incentive program for its U.S. dealers in a bid to clear inventory and increase sales.
What Happened: Kia’s sales of electric vehicles (EVs) saw a significant increase in the first quarter of 2024. However, the company is now looking to further boost sales by clearing out older inventory and making room for new models. To achieve this, Kia has introduced the ‘Kia April 2024 Dealer Flat Cash Program’, which will provide dealers with a cash incentive for every 2023 EV6 sold through April ...