Netflix Inc. (NASDAQ:NFLX) is planning to bank on the success of Squid Game: The Challenge, as it gears up to launch a new reality game show, Million Dollar Secret.
What Happened: The new series hosted by British actor and comedian Peter Serafinowicz will feature 11 contestants on a quest to locate a 12th participant who has been awarded a $1 million prize. The last contestant standing will claim the prize.
The show, which comprises eight episodes, is designed to appeal to the same audience that propelled Squid Game: The Challenge to become the 15th most-watched TV show on Netflix in the latter half of 2023, with more than 33 million views.
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