Netflix Inc. (NASDAQ:NFLX), Walt Disney Co. (NYSE:DIS) and other streaming services are gearing up for a significant advertising push at the upcoming Consumer Electronics Show (CES) in January.
What Happened: Netflix will have its most substantial presence at CES in years, reported Business Insider, adding that the focus will be on promoting its new sci-fi drama, “3 Body Problem.”
The creators of the series, David Benioff, D.B. Weiss, and Alexander Woo, will engage with media representatives at the event.
Netflix’s newly appointed advertising president, Amy Reinhard, will meet with top brand and advertising executives. This comes at a time when the streaming leader has underscored ...