A recent study conducted by researchers at Georgia College & State University and Kennesaw State University looked at the relationship between marijuana legalization and recruitment outcomes in college sports, specifically in the realms of basketball and football.
Published in the Journal of Sports Economics and spanning from 2003 to 2019, the study utilized a difference-in-difference estimation method to scrutinize recruiting data, reported Marijuana Moment.
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Basketball Vs. Football: The Study
"We show that legalization correlates with recruiting outcomes in NCAA [National Collegiate Athletic Association] D1 sports," said researchers, highlighting the direct correlation between collegiate athletics, revenues, and the potential impact on a university's overall applications.
- For college basketball teams in states with legal cannabis, the study revealed a substantial positive impact on recruiting. On average, these teams witnessed an impressive 3.7-slot improvement in recruiting rankings. The study drew a parallel, indicating that ...