The Federal Communications Commission (FCC) has now mandated Internet Service Providers (ISPs) to display ‘nutrition labels’ for their broadband plans.
What Happened: The FCC’s nearly eight-year-long battle has come to an end. From today, all but the smallest ISPs must publish these labels on all their plans. According to a press release by the FCC, the labels are designed to help consumers compare plans and avoid hidden fees.
These labels will be visible when shopping for standalone homes, fixed internet plans, or new mobile broadband plans. They will include monthly broadband prices, introductory rate details, data allowances, broadband speeds, and links to discover any available discounts or service bundles. The labels will be available both online and at physical stores.
The new labels aim to reduce the practice of ISPs misrepresenting actual connection speeds. Major broadband providers have previously opposed the rule, arguing that such labels would be too costly and complicated to implement.
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