A recent research study indicates a growing interest among U.S. citizens in purchasing an electric vehicle or hybrid car for their next buy, despite the noted high prices.
What Happened: A study by GBK Collective, as reported by Business Insider, revealed that half of the over 2,000 U.S. car consumers surveyed are considering an electric or a hybrid car for their next vehicle. This figure significantly surpasses the current ownership rates, with only 14% of those surveyed already owning a plug-in or hybrid vehicle.
Jeremy Korst, president of GBK, noted that this emerging group of potential buyers differs from the early adopters of the EV market. They are more practical, considering functional needs and the total cost of ownership.
The study also found that the median budget of these EV considerers is $50,000 for their next car, lower than the average budget of $59,000 for current EV owners.
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