PhonePe, the Walmart Inc (NYSE: WMT) backed fintech giant, unveiled the Indus AppStore Developer Platform, underscoring a significant move to attract Android developers in India.
This initiative directly challenges Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) Google's dominance in the app store market — especially in India — where Android holds a significant market share.
The platform, originating from the tech hub of Bengaluru, offers a unique proposition to developers: zero platform fees and no commissions on in-app purchases, starkly contrasting Google's model, which takes a 15-30% cut from in-app transactions.
The Indus AppStore is not just about financial incentives. It boasts many locally relevant features, such as support for 12 Indian languages and third-party payment providers.
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