EV makers aren’t just competing in the real world anymore. They are taking their battles into the virtual realm, and Rivian Automotive Inc (NASDAQ:RIVN) is the latest contender to join the fray.
What Happened: The official Forza Horizon account on X, formerly Twitter, extended a warm welcome to Rivian with the message, “Welcome to the Forza Horizon Festival, Rivian.”
Accompanying this greeting was a 33-second video featuring the 2022 models of Rivian: the blue R1T pickup and the red R1S SUV.
The video showcased these vehicles navigating challenging terrains, forest floors, and rivers, culminating in a dramatic halt at the edge of a ...