The Dawn Project, a safety advocacy group, has launched a Super Bowl advertising campaign calling out Tesla Inc. (NASDAQ:TSLA) for its self-driving software’s safety issues.
What Happened: In a press release on Sunday, The Dawn Project, founded by tech billionaire Dan O’Dowd, released two commercials during Super Bowl LVIII. The ads highlight the dangers of Tesla’s self-driving software and urge consumers to boycott the company.
The commercials feature real crash footage from incidents involving Tesla’s self-driving software, particularly focusing on areas where Tesla admits its software may not operate reliably, such as highways with cross-traffic.
The Dawn Project’s ads call out Tesla’s inaction following fatal crashes on roads where the company acknowledges its software isn’t safe to engage. The group demands that Tesla be held accountable for these incidents and urges consumers to boycott the company. The ads also mention the National Highway Traffic Safety Administration (NHTSA)’s calls to ban Tesla’s defective software.
These ads continue The Dawn Project’s efforts to raise awareness about the safety issues of Tesla’s self-driving software. Last year, the group released an ad disclosing the results of its safety tests of Tesla’s Full Self-Driving (FSD) ...