YouTube sensation Jimmy Donaldson, popularly known as MrBeast, has shared that his experiments with closed-mouth thumbnails on the platform yield longer watch times, challenging the conventional wisdom that open-mouthed expressions are the key to attracting viewers.
What Happened: MrBeast, renowned for his philanthropic feats and jaw-dropping challenges, has brought YouTube thumbnails into the limelight by revealing an unexpected discovery.
On Wednesday, the YouTuber took to X, formerly Twitter, and shared screenshots, and although they did not include specific watch time metrics, they consistently labeled the closed-mouth thumbnails as the victors.
See Also: The Incredible Journey Of MrBeast: YouTube’s Reigning King
My mouth is now closed in all my thumbnails but the war has just begun. We ...