Snap Inc (NYSE: SNAP) has attracted more than 5 million subscribers to its paid service, Snapchat+, which offers users early access to premium features, including an AI-powered selfie generator, for $3.99 per month.
This strategic shift toward monetization has proven effective, with subscription numbers surging from 3 million in April.
Snapchat+ has introduced a range of exclusive features for its subscribers, enhancing the overall user experience, including custom wallpapers for chats, the ability to pin conversations for easy access, early access to Snap's AI chatbot, and the AI selfie generator.
Jack Brody, Snap's VP ...