Amsterdam and Islamabad, 14 May 2024: VEON Ltd. (NASDAQ:VEON, Euronext Amsterdam: VEON)), a global digital operator that provides converged connectivity and online services, announces that Tamasha, its leading digital entertainment platform in Pakistan, has secured digital streaming rights for all major International Cricket Council's (ICC) tournaments throughout 2024 and 2025.
Tamasha, Pakistan's largest homegrown OTT platform with more than 60 million unique viewers over the past year, will digitally broadcast the highly anticipated ICC Men's T20 World Cup 2024, ICC Champions Trophy 2025, ICC Men's Test Championship, and all Women ICC events on its Android and iOS apps and website.
"Cricket is a national passion in Pakistan, and we're delighted to bring the ICC tournaments digitally to fans across the country," says Aamer Ejaz, Chief Digital Officer at Jazz. "Our ambition is to engage with our customers for the entire 1,440 minutes that make up each day. Tamasha, Pakistan's most user-friendly streaming platform which delivers exceptional content is a key part of that strategy. We'll ensure Pakistani fans don't miss a single moment of cricket's biggest events."
This landmark deal builds on Tamasha's previous success in reaching and engaging cricket fans. During the 2023 ICC Men's Cricket World Cup, the platform served over 21 million monthly active users, reaching the top spot on both the Apple ...