Tencent Holdings Ltd (OTC: TCEHY), a prominent Chinese tech giant, recently launched "DreamStar," a party game creating buzz among users and seen as a potential rival to NetEase Inc's (NASDAQ: NTES) popular game "Egg Party."
DreamStar, which features cartoon characters racing in an obstacle course, marks Tencent's strategic move against NetEase, whose Egg Party has significantly boosted its shares by over 40% this year, Reuters reports.
Dream Star is part of Tencent's strategic investment of 1.4 billion yuan ($196 million) in game development.
Also Read: Full story available on Benzinga.com