California-based EV maker Rivian Automotive, Inc. (NASDAQ:RIVN) is reducing prices on existing inventory in the United States and Canada to compete in the increasingly heated electric vehicle market. These discounts apply to both 2023 and 2024 model year R1T and R1S vehicles.
Focus On Upgraded Features: Importantly, the discounts target optional upgrades like the drive system and battery pack, not the base price of the vehicle, Drive Tesla reported.
Key US Price Reductions:
- R1S: Quad-Motor upgrade: $6,000 (down from $8,000), Large battery: $7,100 (down from $9,100), Max battery: $15,100 (down from $19,100).
- R1T: Performance Dual-Motor upgrade: Free (down from $5,000), Large battery: $5,100 (down from $9,100).
- 2024 R1T: Large ...