This week, U.S. tech titans, Microsoft Corporation (NASDAQ: MSFT), Google-parent Alphabet Inc (NASDAQ: GOOG)(NASDAQ: GOOGL), Facebook-parent Meta Platforms (NASDAQ: META) and Amazon.com Inc (NASDAQ: AMZN) are expected to post an improved quarterly revenue growth as their legacy businesses stabilized after what was a challenging year. As their enterprise software and digital ads businesses bounced back, the market is expecting to see how Microsoft, Google, Meta and Amazon built upon this recovery as professional and consumer spending showed a surprising resilience amid these tough economic times. But, with these upcoming reports, all eyes are on AI-fueled developments that are shaping the world of tomorrow, but also bringing these companies a new set of challenges.
Big Tech’s Big Bet On Generative AI
Microsoft has positioned itself at the forefront of genAI era with its OpenAI investment and by integrating genAI within its browser, search engine, and productivity package. With the recent Copilot launch, Microsoft clearly showed its goal of integrating this new technology into everyday tasks.
Although initially lagging, Google is quickly catching up. Google integrated genAI with virtual assistant, powered itsprimary search engine with the genAI chatbot Bard while also enhancing it with image creation capabilities.
Meta tailored its genAI features for advertisers, empowering them them to craft content such as image backgrounds. Meta also seamlessly integrated genAI into business interactions by adding genAI features that craft suitable responses to ...