Formula One (F1) is experiencing a significant shift in its fanbase, with the popular Netflix Inc (NASDAQ:NFLX) series “Drive to Survive” playing a pivotal role. The show has not only attracted a more diverse audience but has also transformed the way fans engage with the sport.
What Happened: The impact of “Drive to Survive” on F1’s fanbase. The show, which debuted in 2019, has been credited with not only popularizing F1 in the U.S. but also revitalizing the sport itself, reported CNBC.
However, the show’s influence extends beyond the U.S. A Nielsen analysis revealed that “Drive to Survive” only added around 360,000 new viewers to the Miami Grand Prix in 2021, a relatively small increase. The show’s true impact, it seems, lies in creating F1 fans out of the 71 million Americans who don’t watch the races.
"There isn't just one way to be an F1 fan anymore," Toni Cowan-Brown, an F1 commentator and content creator, said according to the report. "Drive-to-Survive sparked this interest in ...