ByteDance-owned TikTok is boldly stepping onto the e-commerce battlefield this holiday season, taking on behemoths Amazon.com, Inc. (NASDAQ: AMZN) and Walmart Inc. (NYSE: WMT) with scorching discounts.
Launching its month-long discount spree in late October, TikTok's newly launched marketplace Shop is offering a discount of up to 50% to ensure robust participation in its Black Friday extravaganza, which is slated to kick off on Oct. 27 and wrap up on Nov. 30, Bloomberg reported.
TikTok's Black Friday event commences at 8 p.m. EST on Nov. 23, while its Cyber Monday ...