Apple Inc. (NASDAQ:AAPL) CEO Tim Cook said that the company’s objective is not to increase device usage but to enable users to achieve things they couldn’t without their devices, after unveiling Apple Intelligence earlier this week.
What Happened: In a conversation with Marques Brownlee posted on his YouTube channel on Wednesday, Cook discussed Apple Intelligence, privacy in the AI era, and iconic Apple products.
When asked about the potential of AI to decrease device usage, Cook stated that Apple's model is not about user engagement but about empowering users.
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“Our model is one where we want to ...