- Toyota Signs Multi-Year Sponsorship Deal with the National Football League
- Leverages NFL platforms to build Toyota brand awareness, consideration, and loyalty
- Toyota to support grassroots NFL programs aimed toward elevating communities
PLANO, Texas, Oct. 11, 2023 /PRNewswire/ -- Toyota and The National Football League (NFL) jointly announced today they have entered into a multi-year sponsorship agreement designating Toyota as the Official Automotive Partner of the NFL.
With this agreement, Toyota will leverage the year-round NFL calendar as a powerful marketing platform to communicate its brand message to football fans across the U.S.
Engaging fans in their environment has never been more critical. With the ability to activate at official NFL events, Toyota will aim to connect with consumers in an authentic way, enhancing their fan experience and driving Toyota brand loyalty.
"The NFL ...