In a potential drive to boost revenue, United Airlines (NASDAQ:UAL) is considering utilizing passenger information to aid businesses in serving targeted advertisements to their clientele.
What Happened: United Airlines is deliberating over the idea of leveraging its vast customer data to facilitate brands in delivering personalized ads, reported the Wall Street Journal. This prospect could introduce a novel income channel for the airline, aligning it with a host of other companies exploiting customer data for advertising purposes. The advertisements could be featured on the in-flight entertainment system or via the airline’s app.
While this decision could significantly widen United’s advertising scope, the airline remains undecided and may opt against entering the targeted advertising domain, as per sources.
Why It Matters: Personalized advertising could present a fresh ...