Providing sophisticated in-app ad verification tools to combat invalid traffic, support quality and improve performance for mobile and CTV publishers and advertisers
TORONTO, Sept. 28, 2023 /PRNewswire/ -- Sabio Holdings Inc. (TSXV:SBIO, OTCQX:SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, is pleased to advise that through its wholly-owned US operating subsidiary, Sabio Inc., it has re-engaged DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics. Sabio Inc. engaged DV for the benefit of its subsidiary Vidillion Corp ("Vidillion"), a U.S. based streaming TV supply-side platform (SSP) and technology provider for content creators, and is utilizing DV Marketplace Suite Quality Insights. First initiated on June 09, 2022, Sabio Inc.'s engagement with DV is through an annual renewable agreement in which DV provides its measurement and reporting capabilities. This is a renewal of the agreement.
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With global CTV advertising spend continuing to see double digit growth1, publishers and advertisers need confidence in their media investments. Through this engagement, DV provides fraud detection and viewability reporting for CTV and mobile campaigns, including DV's Fully On-Screen measurement solution, ensuring quality and taking steps to protect advertisers against fraudulent and invalid web traffic. The engagement also enables Vidillion to segment and optimize inventory across their network, maximizing performance and value for advertisers.
"The engagement with DV further solidifies our commitment to an effective, safe and transparent CTV ...