Elon Musk has been pushing X as a more video-friendly platform, and now World Wrestling Entertainment Inc. (NYSE:WWE) has struck a deal to showcase five-minute wrestling matches on the erstwhile Bird platform.
What Happened: The WWE and X announced on Thursday that they will bring exclusive five-minute matches to the X platform, Forbes reported. The matches will be part of a weekly video series that will feature popular WWE stars. The platform, however, did not specify which wrestlers would be involved.
The WWE confirmed the new format for high-paced timed matches, which is set to kick off in the spring. This announcement was made during the WWE’s WrestleMania Kickoff event, serving as a teaser for April’s 40th annual WrestleMania in Philadelphia.
Notably, the announcement comes shortly after ...