The creator economy has been rapidly growing due to the democratization of content creation and distribution enabled by the Internet and social media platforms. Creators no longer need traditional gatekeepers to access audiences, and this has led to a proliferation of independent content creators across different niches and industries.
Content creators have gone from being niche to mainstream rapidly. An estimate by Goldman Sachs pegs the creator economy to touch the $480 billion mark by 2027, nearly doubling from $250 billion now.
Tech giants Meta Platforms Inc.'s (NASDAQ:META) Instagram and Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube have been amongst the biggest enablers of this creator economy, now joined by Elon Musk's X (formerly Twitter).
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Other platforms that content creators can look at for monetization include TikTok, Twitch, and Substack, among others.
To help you out, we have curated the latest monetization options offered by the top three platforms – X, Instagram, and YouTube.
X (Formerly Twitter)
Elon Musk kickstarted X's ad revenue-sharing program, allowing ...