YouTube is now completely blocking ad blockers after months of back and forth and testing its new anti-adblocker mechanism. The streaming giant is encouraging users to subscribe to YouTube Premium, which now costs $13.99 per month.
What Happened: The Alphabet Inc.-owned (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube has confirmed that it is rolling out the anti-adblock policy around the world, months after testing it out.
"The use of ad blockers violate YouTube's Terms of Service. We've launched a global effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium ...