2024-01-25 05:15:00 ET
One clear sign of an excellent investment is when the company creates a cult-like following among its customers. Who shops at Costco Wholesale (NASDAQ: COST) and doesn't know about and appreciate the company's famous $1.50 meal deal for a large hot dog and soda?
The high regard for the company has translated into a high regard for the stock as well. Costco stock has trounced the returns of the S&P 500 over the years, returning an astounding 118,000% over its 38-year life as a public company. Costco is admittedly a wonderful business.
And yet, it's also one that potential new investors should stay far away from in 2024. There is a severe problem with the stock today that could easily derail the stock's short-term investment returns.
For further details see:
1 Famous Stock to Avoid Like the Plague in 2024