2023-05-26 11:22:38 ET
YouTube's ad revenue has slumped for three straight quarters, but a big turnaround could be coming soon.
Alphabet 's (NASDAQ: GOOG) (NASDAQ: GOOGL) video-streaming service is facing macroeconomic headwinds that are curbing ad spend on the platform. On top of that, a shift in viewing to its new Shorts format has weighed on revenue. But investors have several reasons to remain optimistic about the long-term growth of YouTube and Google overall. Here are three reasons YouTube could return to growth soon.
YouTube TV is showing relative strength compared to the suffering pay-TV industry.
For further details see:
3 Reasons YouTube's Ad Revenue Could Quickly Return to Growth