2024-04-02 04:13:12 ET
Summary
- adidas receives a buy rating due to strong execution by the new CEO and positive signs of turnaround and improvement.
- North America shows early signs of recovery, EMEA maintains healthy sell-out momentum, and Greater China delivers impressive growth.
- The order book significantly improves, showcasing restored relationships with trade channels, but execution risk remains a concern for future growth.
Overview
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adidas AG: Upgraded To Buy As Management Continues To Deliver And Execute