2024-02-12 06:00:00 ET
Summary
- Alibaba International recorded strong revenue growth in the three months to December, its sixth consecutive quarterly increase since Alibaba partner Jiang Fan took the helm in 2022.
- The company will further invest in its AliExpress “Choice” program, which has shown strong results in boosting customer acquisition and retention.
- BABA will continue to invest in Choice to differentiate itself from rivals and attract more customers to shop on AliExpress.
China e-commerce giant Alibaba Group ( BABA ; 9988.HK) eked out 5% revenue growth in its latest quarterly results announced last Wednesday. Despite that modest gain, a bright spot for the company came from Alibaba International Digital Commerce (Alibaba International), its international e-commerce arm, whose revenue jumped by a much larger 44% to $4.02 billion in the final three months of last year....
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Alibaba International Records Solid Growth Led By AliExpress