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By Faith Ashmore, Benzinga
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American Rebel Holdings Inc. (NASDAQ: AREB) CEO AndyRoss spoke with New To The Street’s Jane King about AmericanRebel’s origin and exciting upcoming plans for the company.
Ross’s lucrativecareer in reality TV and country music brought him to create his brandAmerican Rebel in 2015. American Rebel is what Ross has coined“America’s Patriotic Brand.” Prior to becoming CEO, Ross spent10 years hosting the Maximum Archery World Tour on the OutdoorChannel. He began creating music for the TV show which launched hiscareer in country music with his brand of patriotic southern rock andcountry.
His song‘American Rebel’ gained some fame and became the inspiration andmission statement for the brand. The company started out providingconcealed carry products like backpacks, jackets, and handgun safes.From there, they entered the full-size safe market and have sincedeveloped into a recognizable brand. Full-size safes became theflagship product almost immediately.
The company currently has its products in approximately 400stores nationwide and has eight company-owned stores. Ross shared thathis previous careers helped him take advantage of connections andrelationships that were instrumental in bringing awareness to AmericanRebel’s brand.
American Rebel saw expanded growth in the third quarter.Revenues rose to $4.1 million compared to $0.3 million in the previousyear. The increase is largely attributed to the Championacquisition which closed on July 29, 2022.
Ross shared thatAmerican Rebel will be at the SHOT(Shooting, Hunting, and Outdoor Trade Show) Expo in Las VegasJanuary 17-20. The SHOT Show is the nation's largest professionalevent for the sport shooting, hunting, and outdoor industry. Rossstated that this is American Rebel’s “coming out party”. Thecompany has spent the last several years building quality productlines that speak to the brand’s mission.
American Rebel will beshowcasing their Champion safes, Superior safes, American Rebel safes,American Rebel 2A lockers, a new line of e-Bikes, and more. Since theSHOT Show is akin to the Superbowl of trade shows, Ross is excited toelevate American Rebel’s recognition.
Ross envisions American Rebel as America’sPatriotic Brand and becoming a lifestyle brand and a household name.He’s excited to build more product lines and expand the brand evenfurther.
This article wasoriginally published on Benzinga here .
AmericanRebel, through its wholly-owned operating subsidiaries, operatesprimarily as a designer, manufacturer and marketer of branded safesand personal security and self-defense products. The Company alsodesigns and produces branded apparel and accessories and now intendsto enter the E-Bike market.
This post contains sponsoredadvertising content. This content is for informational purposes onlyand is not intended to be investing advice.
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