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Between March 2020 and March 2022, 18% of U.S. householdspurchased a gun, according to a NORC at the University of Chicago survey .
Over this period 1 in 20American adults purchased a gun for the first time. Gun sales spikedduring the pandemic and continued to stay much higher thanpre-pandemic levels even at the end of 2021 .And where there is an increase in guns, there is an increase in theneed for gun safes.
This is exactly what the safe industry has seen in the past twoyears. Benzinga spoke to Doug Grau, president of American RebelHoldings Inc. (NASDAQ: AREB), to discuss how the company ismeeting consumer demand and how its acquisition of Champion SafeCo. in July is bolstering the brand.
American Rebel was founded in 2014 and first appeared on thesafe scene in 2019 and has since developed into a recognizablebrand.
Continuing The Champion Safe Legacy
Speaking on theacquisition, Grau said American Rebel is proud to partner withChampion Safe and continues to work with company President Ray Crosby.
“Ray isentrusting his legacy to us and allowing us to carry it forward,”Grau said.
RayCrosby is considered a foundational figure in the safe business. Alongwith his brother, he founded Liberty Safe – the no. 1 safe companytoday – in 1988 as well as Fort Knox Safe in 1982.
The Champion Safe brandis more than a big name to American Rebel. Through the acquisition,American Rebel now has three high-quality safe lines and twofactories. The acquisition gives American Rebel more manufacturingpower to provide top-tier safes at mid-level prices.
Grau said the acquisition was a long time inthe making. In preparation for the Champion acquisition, AmericanRebel invested in the company. Since June 30, 2021, American Rebel hasinvested over $397,000 in Champion equipment. Grau sees this equipmentinvestment as a key component of Champion’s recent growth in annualrevenue.
Making The Most Of The Partnership
In 2021, ChampionSafe’s audited annual revenue was $18.7 million, and the company ison pace to reach $20 million in revenue for 2022, Grau said. He’sconfident in the added value Champion Safe brings to American Rebeland that the partnership will prove advantageous to the business.
EF Hutton analystMichael Albanese agrees ,saying he views the acquisition as a good deal and issuing a buyrating on the stock with a price target of $1.50.
Grau said he isoptimistic that American Rebel’s acquisition of Champion Safe willprovide the company with the necessary “capital to take advantage oflucrative opportunities out there.”
Over the past few years, Grau has witnessed a rise in demandfor less conventional safe options, like vault doors and vaults forcannabis dispensaries. American Rebel currently has products to fitthese niches, but with the Champion acquisition, it can ramp upproduction and further tap into a burgeoning market.
AmericanRebel, through its wholly-owned operating subsidiaries, operatesprimarily as a designer, manufacturer and marketer of branded safesand personal security and self-defense products. The Company alsodesigns and produces branded apparel and accessories and now intendsto enter the E-Bike market.
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