- Facebook is very scared that App Tracking Transparency on iOS will hurt ad revenue in the short term, and more importantly hurt their algorithms in the long term.
- By aiding Epic in their suit against Apple, they are trying to get courts to force Apple to relinquish some of the control they exercise over the App Store.
- Ultimately, Congress will have to weigh in on this to resolve it. I have for years believed Apple is skating to where the puck is going.
- But the companies are fighting over the future, not the present. Until then, it’s business as usual.
For further details see:
Apple Vs. Facebook: Shots Fired In The Privacy Wars