- BBTV Holdings ( OTCQX:BBTVF ) announced Wednesday the acquisition of the assets of Outloud Media, a Detroit-based creator economy business with expertise distributing and monetizing creator content across social media platforms.
- The company said "The acquisition is accretive to Base Solutions with gross margins comparable to BBTV's existing Plus Solutions."
- Outloud Media generated US$4M in revenues over the last 12 months. The acquisition is reportedly structured as a 5-year performance earn-out of up to US$5M, where the calculation will be made as percentage of shareable revenue from Facebook and Snapchat, which is comparable to gross profit less certain additional direct operating costs.
- "We are excited about the acquisition of the Outloud Media business because it continues our momentum in monetizing social viewers for our creators," commented Shahrzad Rafati, Chairperson and CEO, BBTV.
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BBTV Holdings sees higher margin on purchase of Outloud Media