Internet Businesses in Emerging Markets
E-commerce and online businesses continue to soar in emerging markets and various global e-commerce studies indicate that we can expect to see further growth in online transactions worldwide. The main driver for e-commerce growth in developing markets has been the rise in internet access and the use of smartphones. Other factors propelling online retail are expanding incomes, which are resulting in a larger emerging middle class shopping online for products and services.
More than half of the world’s internet users are now in Asia. The majority of the global middle