Introduction
In the 3PL (third-party logistics) industry, C.H. Robinson Worldwide (CHRW) is a force to be reckoned with and benefits from immense scale and name recognition. While the firm generally has an advantage when it comes to operational efficiency thanks in part to its size, competition has been heating up in recent years with new entrants to the field, while technological change seems to present as many challenges as opportunities. What sets CHRW apart from the competition is its variable-cost model, technological prowess, and data analytics capabilities, as well as its sheer size